Greenlawn Commercial Package Business free essay sample

So, eventhough some significant costs such as lease expense, service techs, fertilizer costs and overhead costs have decreased, the decrease in revenues due to the decrease in applications leave only a 1% contribution margin vs a 13% contribution in the before scenario. 3- Personal recommendation. It appears to me that the organization has already indicated that it wishes to back Amy Carter and the biological engineering and environment vision. Calling Amy the division’s thought leader. This new era project is a â€Å"hat trick† for the division and is the vision for Greenlawn’s future. If the organization loses revenue in the short term, when can they expect to breakeven with the current revenues of the ten million. The expectation is that revenues will decrease to six million, but will then be capable of growing the customer base, whereby replacing the revenue lost by changing to the advanced new generation of products that are easier to apply, have lower costs and more importantly environmentally friendly. We will write a custom essay sample on Greenlawn Commercial Package Business or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This environmentally friendly approach to Greenlawn’s business will keep the company at the cutting edge of technology in its field. Maintaining its status and reputation as the nation’s largest lawn-care and landscape-services company. I would recommend either keeping it the same as before with the revenues at ten million, or reducing the fertilizer costs and selling the new generation of products in order to gain more customers. If more customers are gained due to environmentally friendly process than the revenues and contribution margin will increase. Should the organization change, they can expect a short term reduction in revenue, with the likeliness of long term sustainability for generations to come.

Midler V Ford Motor Co free essay sample

Ford motor Company (defendant) and it advertising agency, Young Rubicam, Inc. advertised the Ford Lincoln Mercury with a series of nineteen 30 or 60 second television commercials in its â€Å"The Yuppie Campaign. † Which is supposed to bring back memories of when they were in college. The agency tried to contact the original people who had popularized the songs, to sing them. This idea failed and decided to go with sound alike. When the agency was preparing the Yuppie campaign it presented the commercial to its client by playing an edited version of Bette Midler (Plaintiff) singing â€Å"Do you Want to Dance? † taken from the 1973 Midler album. After Ford accepted the idea and the commercial idea, the agency contacted Ms. Midler’s manager, and stated that they are not interested in the commercial. The agency sought out one of Midler’s backup singer, Hedwig. They wanted someone that sounded like Midler. After the commercial that was aired, many people told Ms. We will write a custom essay sample on Midler V Ford Motor Co or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Midler that it sounded exactly like her. Decision Below: Ms. Midler filed suit against Ford and Young Rubicam for appropriation. Young Rubicam had a license from the song’s copyright holder to use it. Neither the name nor the picture of Ms. Midler was used in the commercial. The district court entered judgment for Ford and Young Rubicom, and Ms. Midler appealed. Issue on Appeal: Can you hold every imitation of a voice to advertise merchandise is accountable for copyright distinctions? Conclusion: We conclude that Ms. Midler’s case that Ford’s profit in selling their products did appropriate part of her identity. Holding: Yes The first Amendment protects much of what the media so in the reproduction of likeness or sounds. A primary value is freedom of speech and press. The purpose of the media’s use of person’s identity is central. If the purpose is â€Å"informative or cultural† the use is immune. A voice is as distinctive and personal as a face. The human voice is one of the most palpable ways identity is manifested. To impersonate the singer’s voice is to pirate her identity. Only that when a distinctive voice of a professional singer that s Midler known is deliberately imitated in order to sell a product, the sellers have appropriated what is not theirs and have committed a tort in California. Midler had made a showing, Sufficient to defeat summary judgment, that the defendants there for their own profit in selling their products did appropriate part of her identity. Affirmed: Ms. Midler’s case was tried, and she recovered $400,000 from the defendant in October 1989 so using her song in order for Ford to make a profit selling their product. Other judge dissent/concurrence: n/a Personal thoughts/comments: It is the most ethical thing to do is give Ms. Midler money. Ford and the advertisement commercial used her lyrics in order for people to recognize the song and become attracted to the commercial. It is very unfortunate that this had to happen to Ms. Midler and I believe that the court system gave the right decision on giving Ms Midler Money. This case is relevant in today’s society. My article that I wrote about was about Apple using a photo that was used for advertisement. The photographer gave Apple rights to use the photo, however, it was not intended for commercials and website advertisement.

External Environment Analysis Kraft Foods Essay Example

External Environment Analysis Kraft Foods Paper The PEST analysis on the other hand examines the macro-environment, looking at potential political and social threats to industry. The utilization of these two models together will better equip organizations to face ever changing industries and see potential threats. Below the author will discuss the different aspect of each model as well as provide useful web links to gather additional information. Porter Five Forces Analysis The Porter Five Analysis was developed by Michael Porter as a tool utilized by organizations to help identify the structure and competitiveness within an industry (Porter, 2008). It encompasses five different forces that shape the industry; threat of new entrants, threat of substitute products, bargaining power of buyers, bargaining power of suppliers and rivalry among existing competitors (Porter). The ability to analyze and understand trends and threats within an industry is critical for effective strategic planning that will render organizational success (Porter). Below is an analysis of Kraft Foods utilizing the Porter Five analysis model. Buyer Power With so many different varieties of brands available to consumers it is essential that organizations research consumer needs and demands in order o remain successful. As competition increases within the industry, organizations must create new products that adapt to the changing lifestyles and preferences of consumers, which have shifted to a focus on health and wellness (Hathaway, Mark-Plumber, Weaker-Oberon, 2006). Consumers have no loyalty or obligation to stay with one brand and will easily switch as prices and nutritional labels fit their needs. We will write a custom essay sample on External Environment Analysis Kraft Foods specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on External Environment Analysis Kraft Foods specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on External Environment Analysis Kraft Foods specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Conducting analysis of competitors financial statements will also help paint a picture of consumer trends helping organizations to adjust their products. Below are several websites that roved different information on the power that consumers hold. 1. This website discusses Some very important facts relating to the immense power that consumers possess in the food industry and how the demand for healthy food is increasing the price of raw materials resulting in organizations absorbing the overhead costs to keep prices low. It also provides some information of Kraft Foods biggest competitors. Analysis of competitors can help strategists determine future marketing strategies and how to establish brand loyalty. Monitoring competition allows for change and adaptability remitting one to stay on top of their industry by tailoring products to consumer needs/demands. Http://win. Wackiness. Com/stock/ 2. This website provides information that describes the growing demands of consumers and the growth of the healthy food craze. This website really demonstrates the power that consumers hold in the food industry. Consumers are mandating healthy food choices with no SMOG labeling. This has caused organizations to generate new products that are healthy and cater to consumer needs if they are to stay successful. Analyzing consumer trends is extremely important as it will allow a business to better tailor their DOD products and draw in new consumers and maintain loyalty of old consumers. Towpath. Inspirational. Com/vote-yes-on-37. Tm Supplier Power Although there are only ten major suppliers for Kraft Foods they have extreme power over the food industry. Walter is one of Kraft Foods largest clients with the most revenue generated and with so many competitors on the market Kraft Foods must absorb the additional costs of producing cheap food in order to Stay competitive. An individual supplier must offer something special to stand out from the crowd, such as a lower price, faster livery time, more flexible credit t erms, higher product quality or volume discounts (Sullivan, n. . ) 1. This article provides a thorough discussion and different view point on supplier power and monopoly in the food industry. It provides a discussion on how big organizations, such as Wall-Mart, exert their power over their suppliers. Different suppliers have monopolies at supermarkets and can pay for primary shelf space and promote their brands. This leads to smaller suppliers struggling in an industry dominated by large supply companies and large retailers. Http:// documents. Featherweights. Org/doc/Arteriosclerosis-web. UDF 2. Pratt provides a good discussion on how to analyze the bargaining power of suppliers. Understanding the questions he poses will enable an organization to potentially avoid competition and build quality relationships with suppliers thus enhancing chances of industry success. Http://centralizes. Com/ ? Understanding-the-Bargaining-Power-of-Your-Suppliers=4251948 3. This informative website provides a list of the Kraft Foods suppliers. Determining the number of suppliers in an industry can help strategist determine the bargaining power of the suppliers. In hard times suppliers can ration their rodents causing organizations to spend more money upfront and lose revenues. When an organization is able to differentiate their product from competitors it is easier for them to bargain with suppliers for fair pricing. Http://www. Deliberately. Com/as-Kraft-foods/suppliers. HTML Threats of Entrants When an industry is booming the threat of new entrants is high as everyone wants to make profits. The threat of new organizations creates competition among an industry and influences their ability to maintain profits (Wilkinson, 2013). Firms in this industry preserve market share through brand loyalty, versification and the barriers placed within the industry to enter the market (Porter, 2008). It is therefore imperative that these brands maintain quality at a competitive price and drive off new competition. 1 . The following website points out the current economy/industry sales for Kraft Foods and their top competitors. This is a good website as it will paint a picture for future companies as to the market capital, net income, dividends, operating margin and growth revenue. All of which are great indicators as to expenses and revenue generated and allows them to determining if starting a business in his industry is worth the overhead, time and effort. It can also help determine how different products by different companies are comparing to each other. Http://financial. Mornings. Com/competitors/industry- peer. Action? T=KRAFT=usa=en-US 2. This web page provides a table with Kraft Foods top competitors broken down by categories allowing easy access to different aspects of the business. This also allows potential companies to determine which industry they would have the most impact in to succeed. Additionally it provides revenue, income and market share. Http:// scimitars. Com/stocks/competitions. PH? Ode=KRAFT 3. NASDAQ is a great reference for organizations looking at trends in the food industry as it provides information on the financial, size and growth trends as well as market cap. This information is essential to determine if an organization can compete in certain industries. Http://www. NASDAQ. Com/ symbol/Kraft/competitors 4. This informative document discusses current economic indicators and the growth of the food industry over the last 10 years. It talks about nature of the industry, market overview, demand and annual food spending at home. Additionally it provides a discussion on the issues affecting the industry. This resource will help paint a vivid picture of the economy of the industry and help determine if a new product will succeed. Http://trade. Gob/tad/cog/ reporter_predecessors. PDF Threat of Substitutes The growing health trends have led many companies to adapt and change products to fit consumer demands. With a variety of brands available it is imperative organizations cater to consumers in order to avoid losing their loyalty to another company. Consumers in the industry have minimal switching costs and there is never the guarantee Of brand loyalty (Hathaway, Mark-numbers Weaker-Oberon, 2006). In order to keep loyal consumers organizations in this industry must offer new and innovative products. 1 . This document provides valuable information on consumer trends, healthy eating industry dynamic, emerging products, and success factors. This valuable information helps organizations determine current trends and how they can adapt to remain successful and ahead of their competition within the industry. Http://www. PWS. Com/us/en/transaction-services/publications/ assets/functional-foods. PDF 2. This is a very informative website that discusses current trends in the food industry while stating growth regenerates specifically relating to the healthy snacking options. This is a good site to gain a better understanding and insight to healthy alternatives that competitors may be producing as well as market trends http:// www. Knackerys. Com/articles/84475;snack;food;industries 3. Organic Trade Association website provides information on industry statistics and projected growth trends which is can assist organizations in determining their future products based on consumer trends. Http://www. Tot. Com/ organic/met/business. HTML Rivalry Among Existing Competitors In every industry there is rivalry amongst organizations to wi n over nonusers. This can generate new and innovative products, intense sales promotions and pricing wars (Porter, 2008). On the outside this activities may appear to be beneficial but in reality it can lead to increased costs and decreased profits for organizations (Porter). 1. CSS Market online provides a nice graph detailing growth rates Of the major competitors in the food industry. This is an extremely useful tool to help determine where you stand financially next to your competition. Utilizing this information may assist in determining if a new product should be launched and if new marketing tactics are needed. Http://scimitars. Mom/stocks/competition. PH? Code=KRAFT 2. If an organization is to remain successful and on top of their organization they must produce numerous products that cater to consumer demands, I. E healthy food choices. This innovative thinking keeps consumers coming back to the same brands and generates loyalty. Http://www. Fool. Com/investing/ genera 1/201 3/04/22/these-food-companies-are-the-best-at-inspiring-bra. Asps PEST Analysis PEST analysis tool was developed by Francis Jugular to help organization see the macro-environment of their business environment in order to make changes and maximize financial success (Mind Tools, n. D. ). The ability to adapt and change business tactics to meet consumer demands can create new and improved products enhancing brand loyalty (Mind Tools). The PEST analysis focuses on political, economic, socio-cultural, and technological changes in the industry, helping organizations to determine different opportunities (Mind Tools). Political 1 . This website provides information on regulations of the food industry, agricultural industry and federal regulations. Understanding the political implications and regulations of the food industry will assist with licensing and production of food products.

Atonement -The Opening Chapter Essay Example

Atonement Atonement -The Opening Chapter Paper Atonement -The Opening Chapter Paper Essay Topic: Literature As stated by Geoff Dyer the opening of Ian McEwans Atonement is almost perversely ungripping Set to inform rather than attract the reader, the first chapter of the novel is seemingly boring and pointless, on first inspection. However on deeper analysis the opening is found to be effective in setting up the rest of the novel, and foreshadowing the tragic events that occur as a result of the crime committed on that hot summers day. The focus of the opening chapter is to explore and describe the novels main character, Briony, and the aspects of her personality that lead to the novels conflict and heartbreak. This chapter also introduces many of the novels other main characters and relates them to the novels key concerns. The most important function of the opening chapter is to explore the character of Briony. From the opening sentence of the novel Briony is established as an imaginative and idealistic young girl, whose dedication to writing is lightly humoured by McEwan the play was written in a two-day tempest of composition, causing her to miss a breakfast and a lunch. The seriousness Briony sees in missing a breakfast and a lunch highlights a girlish innocence and naivety, which evidently fades as the novel progresses, and Brionys views on life change. Up until this point Briony has lived a relatively protected life, away from the conflict of the outside world, giving Briony a sheltered view on life and relationships. This sheltered view of relationships is shown in this chapter through the characters of her play The Trials of Arabella in which the heroine marries her medical prince on a windy sunlit day in spring. To Briony the reality of some relationships, being conflict, heartbreak and possibly divorce, belonged in the realm of disorder, lost to the idea of a wedding and a dizzy lifelong union. Her fantasies allow her to create any world she wants in which falling in love could be achieved in a single word a glance and a crisis in a heroines life could be made to coincide with hailstones. This perfectly created world that Briony has the ability to construct is what causes her inability to understand that real life cannot be constructed in the same way as her stories, and ultimately leads to conflict later in the novel. As stated by McEwan earlier in the chapter she did not have it in her to be cruel however her ignorance of reality and her passion for fantasies lead to the crime for which she must spend the rest of her life atoning for. The major problems in the novel occur due to Brionys adult ambition to write stories competing with her child-like love of fantasies and being the centre of attention. This is shown when McEwan describes the steps Briony takes before allowing her finished pieces of writing to be read only when a story was finished, all fates resolved and the whole matter sealed off at both ends ould she bind the chapters with a piece of string, paint or draw on the cover, and take the finished work to show her mother. Brionys maturity in resolving all fates is contradicted by the child-like idea of painting on the cover and showing her mother her finished piece of work. This highlights the opening of the novel as a turning point for Briony in which she is beginning to experience the adult world, as her mother recognises ah, that hot smooth little body she remembered from its infancy, and still not gone from her, not quiet yet. The arrival of her fifteen year-old cousin, Lola, furthers Brionys transition into adulthood, as Lolas sophisticated and mature appearance gives Briony a constricting sensation around her sternum. This is symbolic of the maturity in which Briony wishes she has, the maturity to take control of situations like Lola controls the twins, and the maturity to be treated as and look like an adult. Briony feels patronised by Cecilias enthusiasm which she sees tainted with condescension and victimised by the advance of Lolas dominion. It is here, however, in the midst of her longing to become an adult that Briony slips back into her child-like self-pity and fantasises to run away, eat berries and be found by a bearded woodsman one winters daw, curled up at the base of the giant oak, beautiful and dead, and barefoot, or perhaps wearing the ballet pumps the addition of the ballet pumps, a childs addition,confirming Briony as being not yet prepared for the adult world. In addition to the above themes of fantasies and growing up, it is through Briony that McEwan introduces the idea of marriage and the importance of social class. Brionys portrayal of marriage and love in her stories is representative of societies expectations at that point in time. As shown through The Trials of Arabella it was not socially acceptable to fall in love with a wicked foreign count (or a man of lower social status) and family would only approve of a wedding with the medical prince (or a man of equal or greater social status). Furthermore, as Briony reflects on divorce later in the chapter, as an affliction which she did not regard as a proper subject and a mundane unravelling that could not be reversed she mirrors societys views on divorce. It is evident that divorce is a rarely spoken of subject in the upper-class society in which the novel is set, which is why the arrival of the cousins from the north evokes very little sympathy in Briony. Brionys opinions and characters though representative of the views and values of the entire society, more accurately represent the Tallis household. It is suggested later in the novel that the cause of the father, Jack Tallis continued absence may be due to an affair, however Emily Tallis rejects this idea preferring not to know why Jack spent so may executive nights in London. This ignorance of her husbands whereabouts is Emilys attempt at avoiding conflict and her way of making her marriage appear normal and happy. Emily is the character in the novel most preoccupied with society and the appearance of normality. This is reflected in the opening chapter when McEwan talks of her criticising the impulsive behaviour of her younger sister and lament the situation of her three children it is through this that she expresses her views on the ideal family being free of conflict when she states the children can stay provided, the parents ept their quarrels away from the house. However Emily is so preoccupied with her illness and having her house appear normal that she does not take the time to properly acknowledge Briony. The exception being when she reads Brionys stories/plays, for which Briony is the projects highest point of fulfilment. It is this longing and love of attention from her family that spurs Brionys passion for storytelling and fantasies and ultimately leads to the conflict that occurs in the chapters that follow. Geoff Dyers comment that the opening is almost perversely ungripping is true of the first chapter of Atonement, to an extent. Though the opening appears dull and unlike the expected introduction of a novel, it is, upon closer analysis and effective way of setting up the rest of the novel. Particularly through its exploration of the main character, Briony and her connection to the other characters and the novels key concerns.

Services Marketing Essay Example | Topics and Well Written Essays - 2000 words - 1

Services Marketing - Essay Example There are additionally behavioral and attitudinal perspectives. A gander at these ideas will clear up what "client loyalty" truly is, and this is vital because having a robust understanding of the idea is vital if one wants to plan a prize project where dependability upgrade is the essential target. Additionally, the fast development of online transactions in service commercial ventures brings up paramount examination issues about the levels of fulfillment and dependability in the online environment, and the relationship between fulfillment and devotion online with respect to offline. Some latest studies demonstrate that there may be deliberate contrasts in client devotion for items and services picked online versus offline. Clients are central to the achievement of a business since a business without clients is not a legitimate business. Whether individuals are beginning or have are since quite a while ago settled, a great deal of time and cash is used in attempting to increase new clients. It is vital for ambitious people to recall that a loyal client can be generally as significant (if not more essential) than new one and this aspect is known as relationship marketing. This is because the business people do not need to invest as much time and cash promoting to them in light of the fact that they comprehend what the business people offer them. Moreover, it goes past simply having clients that are fulfilled, the ambitious people need to have loyal clients. Dedicated clients have a tendency to purchase more significantly, they talk more which means an entire load of free verbal publicizing for the business or organization (The business donut 2014). Subsequently constructing an exceedingly faithful clien t base ought to be the establishment of a fundamental business methodology. In making a dedicated client custom, the business people will unavoidably bring down their

Narni Pty Ltd v National Australia Bank Limited [1998] VSC 146 Essay

Narni Pty Ltd v National Australia Bank Limited [1998] VSC 146 - Essay Example The conduct of National Australia Bank Limited clearly shown there was an agreement to exceed the overdraft Limit hence creating an implied term in the contract which barred the bank from terminating the extended overdraft limit without a notice. Narni suffered losses from the dishonor of the cheques hence had to sue the bank for damages. Implied term of arrangement and why significant for Narni and banker- customer relationships According to the agreement made between the bank and Narni, overdraft limit was $ 65,000 hence honoring $ 40,000 would exceed the approved limit. However, their October 1988 agreement provided for provision of finance for the renovations which were being carried out by Carrum Nursing Home and at the same time the bank would continue honouring the cheques notwithstanding the approved limit of $ 65,000. By the implied conduct of the two parties, the approved limit was varied to $ 100,000 hence creating an â€Å"overdraft extension†. At the end of 1988, all assets of Narni had been financed by loans to the total of $ 896,165 hence Narni was responsible for making $ 66, 718 per annum installments as payments for the loan. Majority of the income also came from Federal Department of Health and Community services (DCS) as advance payments at the beginning of each month. The total income of 1988 stood at $ 225 M where patient contributions were below $ 400, 000 with majority of the income being advance payments by DCS at the rate of $ 150,000 per month. From the account transactions history, the account always had a credit balance at the beginning of each month and a debit balance at the end of the month. DCS would pay between $ 90,000 to $ 124,000 as initial payment to the account and another final payment after two weeks which made that the balance would be above the extended overdraft limit of $ 100,000. However, withdrawals would occur evenly throughout the month with majority being wage payments which accounted for 62%of expenses w hich translates to $ 1.4 M which was paid after every two weeks. In some months, wages would amount to $ 120,000. The Branch manager would approve overdraft facilities depending on the account balances of the account. Below is a summary of the account balance for the six months from January to June 1988. Month Start Balance Zero Balance Date End Balance January 1988 $99,716.09 CR (5/1) 20 $24,669.34 DR (1/2) February 1988 $66,069.68 CR (2/2) 19 $47,512.02 DR (1/3) March 1988 $59,282.35 CR (2/3) 17 $69,168.08 DR (6/4) April 1988 $26,683.13 CR (7/4) 14 $94,162.28 DR (3/5) May 1988 $1,533.12 DR (4/5) 2 $87,897.80 DR (1/6) June 1988 $7,016.25 CR (2/6) 10 $71,675.53 DR (1/7) From the account balance figures, extended credit facility was provided in every month while payments in to the account from DCS delayed were delayed in some months meaning the account would still have a debit balance at the beginning of the month and an overdraft would still be approved. In July 1988, the same trend continued with automatic payments from DCS of $ 109, 608 leading to account credit balance of $ 29, 582. From the transactions of July 1988, the end of the month account balance was overdrawn. The account reflected a debit balance at the start of August 1988 but it was reduced by a deposit of $ 85, 671 to settle to a debit of only $ 1,375. In September, the account was overdrawn to a

Pediatric Echocardiography Research Paper Example | Topics and Well Written Essays - 3750 words

Pediatric Echocardiography - Research Paper Example The researcher states that due to the complexity in the mechanics, anatomy, and physiology of the heart, exact diagnosis of the cardiac condition is critical for management of cardiac disease. In the pediatric age group, the spectra of cardiac diseases are wide and also complex and hence arises the need for the reliable investigating tool. Further advances in this technology a couple of decades ago have led to more reliable and accurate forms of echocardiography, the 3D imaging, Doppler echocardiography, and tissue Doppler. These advances have posed a challenge to echocardiographers who need to be on their tiptoes in acquiring knowledge and also maintaining their skills by keeping abreast with the latest technology and changes. In this article, pediatric echocardiography will be discussed with references to its uses, limitations, impact on the professionals, impact on the patients, feasibility, and accessibility. Creating images of the heart using ultrasonic waves is known as echocar diography. The images of the heart are created using 2-dimensional, 3-dimensional or Doppler ultrasound. The test is routinely used in a clinical set up for screening, diagnosis, and management of various diseases of the heart. In the current medical era, echocardiography has become the primary imaging tool for the evaluation, diagnosis, assessment, and management of congenital and acquired cardiac disease in newborns, infants, children, and adolescents. The most ideal tool for assessment of cardiac problems is transthoracic echocardiography. The procedure is portable, efficacious and noninvasive and provides the detailed overview of the various anatomical, physiologic, and hemodynamic information of the heart. The various types of echocardiogram currently used are 2D echocardiogram, pediatric transesophageal echocardiogram, fetal echocardiogram, stress echocardiogram and intraoperative transesophageal echocardiogram. Pediatric echocardiography is unique when compared to adult echoc ardiography. There is a wide spectrum of diseases. Many of the cardiac conditions encountered are congenital.